Creative, Sustainable, Organic: The Simply Soft Story
Introduction :
Hello, I am Lipi, the proud founder of Simply Soft. As a mother, I have always been deeply attuned to the needs and well-being of my children. It was during the tender infancy of my daughter that a transformative moment sparked a heartfelt desire within me.
The Journey Begins :
Once, while caring for my precious infant daughter, I noticed a small patch of itching on her delicate skin. It was a moment that sparked a profound realisation within me. I learned that newborn skin is five times thinner than that of adults, making it incredibly vulnerable and sensitive. Witnessing that tiny irritation, her skin flushed with a delicate shade of pink, I couldn't help but empathise deeply with parents whose babies suffer from eczema.It was then that the idea of creating a baby clothing line dedicated to safety and skin-friendliness began to take shape.
Simply Soft Blossoms :
As my dream transformed into reality, I embarked on an exhilarating journey driven by unwavering determination. My goal was not merely to create beautiful clothes, but to design garments that prioritised comfort, rash-free experiences, and everyday practicality. It was crucial for me to ensure that the fabric touching baby's delicate skin was 100% safe, which is why I chose GOTS certified 100% Organic Cotton as the cornerstone of Simply Soft. Our products are carefully crafted for daily wear, rather than being fancy or party wear, aligning with the values of slow fashion.
The importance of Organic Cotton :
Let me tell you about the incredible benefits of using organic cotton for your precious baby. Organic cotton is a gift from nature, naturally hypoallergenic, lightweight, and breathable. It's perfect for your little one's delicate skin, minimising the risk of irritation and allergies. With its gentle touch, organic cotton ensures a comfortable and soothing experience for your baby throughout the day. Not only is it kind to their skin, but it also has remarkable durability. Organic cotton garments can be passed down from one sibling to another, making them a sustainable choice for your family. Plus, you'll notice that organic cotton becomes even softer with each wash, creating a cozy and snug feeling for your little bundle of joy. Embracing organic cotton means embracing a healthier and happier start for your baby's wardrobe.
Journey So far :
My unwavering passion and the unwavering support of my dear friends and family set the foundation for the extraordinary journey of Simply Soft. Starting small, we began selling our clothes on platforms like Amazon, driven by a deep desire to create something truly special. I poured my heart into crafting whimsical garments that sparked boundless imaginations in children everywhere.I'm fortunate to have an incredible team by my side at Simply Soft, helping me every step of the way.
Introducing Simply Soft for Toddlers & Kids :
As our infant line gained traction, we joyfully expanded to offer clothes for toddlers and kids, carefully crafted from the softest, safest 100% combed cotton which undergoes a gentle biowash, making it hypoallergenic for delicate skin. Plus, it's preshrunk, maintaining its shape and size even after countless washes. We also use sustainable inks, creating vibrant and long-lasting prints while caring for the environment. With combed cotton, we prioritise your child's comfort, durability, and a greener future.
Reflecting on our humble beginnings fills me with immense gratitude. I find myself dreaming even bigger, envisioning the day when physical stores will open their doors, welcoming families to immerse themselves in the enchantment of our collections.
From the depths of my being, I am truly grateful for the unwavering support and boundless love that has propelled Simply Soft forward. It is an absolute honor and privilege to be part of your family's extraordinary story, as I humbly extend my heartfelt appreciation for allowing us to infuse your child's world with magic and pure happiness through our adorable garments.
Lipi